About Kitschen • The founder and managing director, Amy Hiew of NFC Clothier Sdn Bhd , first launched Nichii Fashion City in 2003 . • The Begining of KITSCHEN Kitschen was launched in the late 2008, and it is under a company named NFC Clothier Sdn Bhd. The first Kitschen outlet is at The Mines. There are now 14 Kitschen stores all around shopping malls in Malaysia . • They have also launched two outlets in Singapore. The Kitschen Facebook page has close to 38,000 fans. According to an article about Amy Hiew in 2010, the Facebook competition that they did with the Lucidideas won a gold at the 2010 Malaysian Effie Awards. Key of success • The overall concept of the brand is targeted at youngsters who are trying to find their own styles and fashion. Kitschen provide the opportunity for them to mix and match. • Then, Nichii was rebranded as a boutique and their first outlet was in The Curve The Beginning of Kitschen Then, they came up with the idea, con...