Tommy Hilfiger | Oasis - Lighting store visit


DESIGNER BRAND : TOMMY HILFIGER 




COMPANY OVERVIEW
Tommy Hilfiger is one of the world’s leading designer lifestyle brands and is internationally recognized for celebrating the essence of classic American cool style, featuring preppy with a twist designs.
Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide under the Tommy Hilfiger.

Hilfiger Collection, Tommy Hilfiger Tailored, men’s, women’s and kids’ sportswear, denim, accessories, and footwear.

• The brand is licensed for a range of products, including fragrances, eyewear, watches and home furnishings.
•Founder Tommy Hilfiger remains the company’s Principal Designer and provides leadership and direction for the design process. .
•With the support of strong global consumer recognition, Tommy Hilfiger has built an extensive distribution network in over 115. 


Interior


For Interior lighting they used recessed round led downlight and square recessed lighting   .
All the  lights are focusing  on the clothes and displays .





They’re using directional lightings. The purpose of using that type of light is  to focus on a particular object or  the mannequin . This Lighting gives u the calm and soft feeling.

Exterior
They used lightbox for the fashion add and down lights for the window display. 


High Street brand : 
oasis london


Established in 1991, Oasis is renowned for our focus on unique prints, attention to detail and stunning day, evening and special occasion dresses


•Established in 1991, Oasis is renowned for our focus on unique prints, attention to detail and stunning day, evening and special occasion dresses.


•Oasis is the key to display femininity and will play a leading role in printing. On the Oasis, the fashion is to dress appropriately and fully enjoy the fun brand.

Barbara Horspool is Oasis’s design director. Before she worked in New Look as trend director and in Mark & Spencer as head of Women’s wear.

Exterior



They’re using recessed accent lights. The purpose of using that type of light is  to “accentuate” the mannequin and add visual interest. It’s the extra special something that makes people go “oooh” and “aaahh.” Use accent lights to add drama and change the mood of a room.
The name of the store also using neon lights with a hint of pink color that suits their design.

Interior



For Interior lighting they used recessed round led down light.
All the track lights are facing the wall so it all focus on the clothes and displays



 
As the lights are mounted on the ceiling, facing the light onto the wall it creates euphoric atmosphere and it attracts customer to come in and see what is inside.
With the lighting gives an exclusive mood and combination of pink and white decorating the wall, it gives an urban chic feels and femininity in the same time.
All the lightings here have functional and decorating purposes.

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